Picture the scene and put yourself in your customers shoes, isn’t it nice to feel special and even more if you’re classed as a VIP; who doesn’t!!
So, you get home and login to Facebook and notice you have just received a personal message with a link to join a closed VIP group (from the hostess of Helen’s party you attended last week, remember?) and what’s even more exciting is that no-one else is allowed access; it is strictly for a select few who that Consultant deems as her VIP customers, and you must have already placed an order with her to get access to the benefits of this group (past party hostesses & customers).
She doesn’t even invite everyone on her Facebook friends list to the group or fellow reps (now this must be a special group and worth joining!!).
TIP: Make sure you’re already creating a monthly newsletter for customers and Facebook fans, where can get your updated offers, product info and tips. But also, make sure that when you’ve been to hold a party, you have taken email addresses of all guests and added them to your email list, all customers you have should be getting updates and offers via monthly emails (checkout MAD MIMI I love it and it’s free – I’ve tried just about them all!) Then you can announce your VIP group, any previous customers should hit a link in that newsletter to then be added to your VIP group.
Some things you as the consultant can share in that group (the list can be endless)
• Company updates, give your VIP’s the news first
• Tutorials – not from your company, but anywhere to increase engagement like YouTube or other Facebook pages
• Monthly special offers
• Sneak Peek into new product launches
• Behind the scenes at events and company parties
• Facebook LIVE Q&A or live product demo’s – makeup tutorials, etc
• Private Facebook party (a monthly VIP event with big discounted products)
• Weekly deals
• Product of the week (at wholesale price)
• Incentives & Competition
• Free product sample giveaways
• Back office access to your working day
• Delivery photos
• Run a photo contest for VIP’s to take an image using their favourite product (ask permission to re-use on your page)
So if you haven’t already started one, get cracking!
Have you all noticed Facebook’s algorithm at the minute? How many notice that you don’t see many posts from Pages you follow and like? not many is there, unless it’s a sponsored post. How many of you see posts from groups? quite a few… Keep visible and create a VIP group!
At some point you should also consider launching a professional Facebook Fan Page, that would become your shop window and an insight into you and your personal life in the business. From Your Fan Page you would create and build new relationships but NOT post sale after sale after sale. From your Facebook Fan Page you would then move that new customer into your VIP Facebook Customer Group.
Email marketing is one of the best ways to appeal to your audience and get them to visit your
website. From general design and layout to specific words and images, all your email pieces must work together to achieve success. Here are five things that every email needs to stand out in a crowded inbox.
1. A Good Header
The header is the very first thing someone will see when they open your email. Make a great first impression by including your logo and elements of your brand identity.
A good header adds credibility and legitimacy to your message. It will set your email apart from all of the other clutter and create a powerful visual statement.
An email header should feature all the right elements to capture attention once the email has been opened.
2. A Direct (and Specific) Message
Your email should do one thing: present a direct and specific message to the user.
Every image and word in the email should support this message. The language should be clear and readers should not have to guess why they are getting an email from you.
Keep the message simple, using as few words as possible. Think about what you want users to do and use your message to help them get there.
3. A Call to Action
No matter how great the rest of your email is, it needs to prompt users to take action. Are they clicking a link back to your website, watching a video or filling out a form?
Users don't spend a lot of time with branded emails so you have to design a call to action that is easy to see on the screen and demands to be clicked. Consider using an oversized button that tells users precisely what to do.
Think of it this way: Your call to action should be “an offer users can't refuse."
4. A Great Image
You don't have to be a superstar designer to create an effective email. All you really need is one good image. Don't clutter the message with too many visuals. Select an captivating picture and go with it.
Here's are elements of a stellar visual:
5. A Killer Subject Line
None of the previous points matter if users don't open your email, right? Crafting the perfect subject line is often the final step before clicking send, and it is likely the most important.
Subject lines have to be rather short (aim for 50 characters of less) to be fully seen and should pique the interest of users. Be wary of phrases that sound like spam and make sure to edit carefully. (Nothing will prevent opens like a typo in the subject line.)
Think of the subject line as an introduction to the audience. Here are several types to try:
I watched someone on stage tell the audience that "all you need to do" is find 4 people and you are on your way to huge incomes. That's BS. Show me one person that is making big income by only sponsoring 4 "good" people. UGH...really? The average Blue Diamond or Team Elite sponsors between 35-50 people in their career. Those are Nu Skin numbers by the way. Don't get caught up in the dumbing down of what it really takes to make big income. Its going to be one of the hardest things you have ever done. Be realistic and be prepared to do the work that most others won't. If it was easy everyone would be a Blue Diamond wouldn't they? Next time you hear someone say you only need 4 people just say....show me.
A common mistake is to mistake dreaming for goal setting.
"Our life is composed greatly from dreams, from the unconscious, and they must be brought into connection with action. They must be woven together." - Anais Nin
Are You Setting Goals or Daydreaming?
We all have dreams. We all carry movies in our minds about how life could be for us in a better world. Sally dreams of a big house with a built-in pool. Harry dreams of an eight-car garage filled with vintage Porsches. Jill fantasizes about painting pictures at the seashore. Jack wants that corner office with the view.
Chances are, Sally and Harry and Jill and Jack will never get what they dream about. They will go on playing those mental movies for themselves or talking about them to friends and family members.
Failing to live your dreams is not necessarily a bad thing. Lots of people are perfectly happy dreaming of one life but living another. The problem arises when the gap between fantasy and reality results in unhappiness or even depression. When this happens, it's time to master plan a new life. And the first step is to establish goals.
Goals are different from dreams in four ways. They are specific, actionable, time-oriented, and realistic.
Specific : Being rich is a dream. Developing a $4 million net worth is a goal.
Actionable : Winning the lottery is a dream. Winning a foot race is a goal.
Time-Oriented : Developing a $4 million net worth is a goal. But developing a $4 million net worth in five years is a better goal.
Realistic : Developing a $4 million net worth in five years is probably reasonable. Developing a $4 million net worth in four months is not.
Goals are also different than objectives - more long-term and broader in scope.
Your master plan will be broken down into seven-year and one-year goals, monthly and weekly objectives, and, finally, daily tasks that will make it possible to achieve your medium-term objectives and long-term goals. For example:
Seven-Year Goal : Develop a $4 million net worth in five years.
First-Year Goal : Eliminate $36,000 worth of debt.
Monthly Objective : Land a part-time job netting $36,000 annually by year-end.
First Week's Objective : Get my first job interview.
First Day's Task : Write personal letters to CEOs of my top 10 "dream job" companies.
Okay, that's the plan. Starting today, you are going to be performing tasks every day that support weekly objectives that, in turn, support monthly objectives that, in turn, support yearly goals that, in turn, support seven-year goals. All of this will be done formally. All of it will be done in writing.
At this point, you may be wondering: "Does it really matter whether my goals are specific? Does it make any difference if I write them down?"
Glad you asked.
Several years ago, I found a very interesting bit of information in a book by Tom Bay - Look Within or Do Without - that was completely mediocre except for this one little gem. According to Mr. Bay, Harvard Business School did a study on the financial status of its students 10 years after graduation and found that:
As many as 27 percent of them needed financial assistance.
A whopping 60 percent of them were living paycheck to paycheck.
A mere 10 percent of them were living comfortably.
And only 3 percent of them were financially independent.
The study also looked at goal setting and found these interesting correlations:
The 27 percent that needed financial assistance had absolutely no goal-setting processes in their lives.
The 60 percent that were living paycheck to paycheck had basic survival goals (such as managing to live paycheck to paycheck).
The 10 percent that were living comfortably had general goals. They thought they knew where they were going to be in the next five years.
The 3 percent that were financially independent had written out their goals and the steps required to reach those goals.
And that's just one study. Here's one that shows the power of setting specific goals:
Researchers from Virginia Polytechnic Institute and State University asked 56 female undergraduates to do as many sit-ups as they could in 90 seconds. One group, told to "do their best," averaged 43 sit-ups on each day of the four-day study. The other groups, which had been given the specific goal to do consecutively more sit-ups at each session, performed significantly better, averaging 56 sit-ups on the last day of the experiment.
At Nu Club needless to say, we set long-term business goals and medium-term objectives. And it will help us grow to the next stage of our development. Using a master plan to grow our business is gratifying - but what's better is seeing our Nu Club members use personal master plans to improve their lives.
You can spend your whole life dreaming. And dreams are wonderful things. By all means, dream away. But if you want to turn those dreams into reality, you need to transform them into goals.
What's your wildest, longest-held dream? How can you make it specific? How can you make it actionable? How can you put a time limit on it? How can you make it realistic? Use these four questions to create goals you can aim for... then take action. And you'll be living your dream in a few short years.
Network Marketing as we know it is changing dramatically. Social media communication has expanded the ability of our salesforce to reach beyond geographic borders, opening new markets, and this technology has forced network marketing companies to adapt to a swiftly changing business environment. Add to this the fact the Generation Y (and X, to some extent) has vastly different goals for the business than previous generations, and we find ourselves in a situation that requires more adaptation.
We live in a world that interacts and transacts largely online. Our social lives develop online, we purchase everything from electronics to groceries online, and we get our news online. It seems clear that our future sales as an industry will also happen largely online.
This is the point in the discussion when traditional leaders hair starts on fire and start proclaiming loudly that nothing replaces the party or face to face sales experience. But on some levels it already has, they have simply failed to notice. We have to look at the way the world is evolving, and network marketing along with it.
In 2015 more and more distributors are conducting Facebook or virtual parties and having tremendous success.
I believe that in the next 5 years, 80% of sales for direct sales products will occur online. Generation Y is less inclined to host and attend parties (in many cases they still live with their parents), they are used to having access to everything they want from their smartphones and tablets, they are more interested in lifestyle than money and traditional incentives, and this is the generation from which our future sales leaders will come from.
Here are some things you can do and tips to set up your Facebook Virtual Party:
1. Set up a Facebook Event. I strongly suggest making these events private, letting people know that they are by invitation only and then letting people know that if they want an invite to private message you.
2. You can create virtual parties and make yourself the host for your event or you can do this for other customers. If you have a customer who is the host, be sure to still send them catalogs and order forms so they can collect orders from people who may not be able to attend the event or who do not have Facebook.
3. There a couple of ways to do a Facebook event. You can keep it open where people comment in the event during a period of time such as a week or you can do an online event night where the event will take place for 3-4 hours. All guests will jump onto Facebook and spend time online in the event.
4. During the event, you as the distributor would hang out in the event. You can offer deals during the hour, play games, post prizes for anyone that orders during a particular hour. There are a variety of things to do. You can post pictures or packages you have. For example, if you have a combo pack, post on the event that anyone that purchases that pack will receive a free item with their order.
5. You conduct an Online Facebook party the same way you would a home party. You can tell a little bit about about yourself, posting it in the event. Type a little bit about the company, and then make sure you cover guests booking their own parties either online or in home and also information about the business opportunity.
6. For anyone that makes an online order, send a personal Facebook message to the guess thanking them for their order, providing tips on how to use the product they just bought, and asking their permission to add the guest to her newsletter list. In the event, I highly suggest posting who just placed an order and announcing a small gift they received for doing so. By starting the message with a value piece, you engage that guest, even though it’s virtual. If they do have a question, they now know how to contact you.
7. Post tips and ideas just as you would at a home party. Make jokes. Let people start having fun. Even though this is virtual, you can create a dialogue that is very easy to get people laughing and enjoying themselves.
8. Be sure to send follow up emails to every guest whether they order or not. This is a great way to being a relationship with custoemrs. You can let them know when the next Facebook party will be and really start a friendship . By doing this you will create loyal customers that could be around the country.
9. The best way to have these parties is to let people know that a name will be drawn from all the ordering customers. The drawn name will be considered the host and will earn all the host rewards for that party. How amazing. Someone will earn free and half priced stuff from their favorite company and they never had to leave the comfort of their home office. You simple take the orders, get the credit card payments and then whose ever name you draw becomes the host and gets to decide what they want free.
Tons of people have a night where they aren’t doing anything but can’t necessarily venture out to a home party. Why not offer a virtual party where they can still buy their favorite goodies and possibly win the Host rewards.
Monte Schumacher is a 31 year Direct Sales industry veteran. He leads one of the largest networks of independent sales reps in the world.