Before we go any further, let me assure you that mistakes are the growing pains of wisdom.
As long as the world is turning, you’re going to be dizzy and you’re going to make mistakes both on a personal level as well as on a Nu Skin business level. And that’s okay. Your past mistakes can teach you what you need to know to create a wonderful future.
A new year is just around the corner, which inspires many of us to refocus our energy and attention on the activities, goals and relationships that fill our lives with meaning and happiness.
So yeah…Cheers to the year ahead and another chance to get it right.
But instead of waiting, let’s get started today!
Here are seven mistakes you (likely) made this year and what you need to know going into 2019:
1. You didn’t focus enough energy on your personal development. – Even when you’re with others, you’re still with yourself. When you wake up in the morning, you’re with yourself, laying in bed at night you’re with yourself, walking down the street at noon you’re with yourself and most of the time you are with yourself building a Nu Skin business. What kind of person do you want to walk down the street with? What kind of person do you want to wake up in the morning with? What kind of person do you want to do business with? What kind of person do you want to see at the end of the day before you fall asleep? It’s your responsibility to be the person you want to be with. Life is too short to spend all your time trying to make everyone else happy, at the expense of living a life that makes you happy to be YOU.
2. You let negativity feed some of your fears and insecurities. – The reality is we all get afraid. It’s not about being afraid but what you do when you feel that way. When you feel doubt, or fear, or anger, or frustration, know that you can let it go just as surely as you can pull your hand away from a flame. Keep your life focused on the goodness, on the possibilities and on your most treasured dreams with Nu Skin. What begins in your mind ends up in your life. Think continually of the way you would like to be, let these thoughts drive your actions, and your reality will reliably catch up to your thinking.
3. You let uncertainty paralyze you. – As time goes on, you’ll understand: what lasts, lasts; what doesn’t, doesn’t. Time solves most things, and what time can’t solve, you’ll learn to solve yourself. Sometimes you’ll not be able to see where you are going in life, clearly. But know that your soul’s inner GPS will guide you home. You will find that you will be the right person, at the right place, at the right time, doing the right thing on point. Trust your intuition. Relax and take a deep breath. You know what to do.
4. You were far busier than you were productive. – All work is not created equal. Try working with mindful awareness of the type of work you’re doing in Nu Skin and how it’s helping (or limiting) your progress. Focus on the reason for doing what you’re doing. Are you spending all your time in training or at meetings and not creating customers? Are following a plan that is not working because it’s comfortable or someone else told you to do it? Are you hanging out with others who are not growing their business? This steady self-awareness will keep you focused as long as necessary on the right activities that bring you closer to your Nu Skin goals.
5. You didn’t practice enough. – If I were to write a book entitled, “How to Be Amazing at Nu Skin”, it would only contain a single page with one word on it: “Practice!” Because that’s all it takes to be amazing. Whether it means learning to create customers by practicing talking to lots of people or learning to live by practicing living, the principles are identical. In each instance, it is the relentless routine of a precise set of actions, physical and intellectual, focused on a desired result. Practice means to perform, over and over again in the face of all obstacles, some act of vision, faith, or desire. Practice is a means of inventing an amazing outcome.
6. You let the same people drain you over and over again. – People inspire you, or they drain you; choose them wisely. Don’t lose your dignity and self-respect trying to make someone accept, love and appreciate you when they have proven that they are incapable of doing so. If someone or something in life is meant for you, you will still have to work for it, but you won’t have to beg for it. You will never have to sacrifice your dignity for your destiny. Remember that your destiny in Nu Skin is up to you, not your upline, downline or sideline.
7. You were hoping to make fewer mistakes in Nu Skin. – You aren’t really free until you give yourself the freedom to make mistakes, especially when building a business Liberate yourself! Try new things, learn and explore freely. The idea that everyone in Nu Skin should do the same thing is a great way for you to be stuck making the same mistakes over and over again. Your good judgment comes from life and business experience, and experience comes from your bad judgments of the past. You need to have sufficient courage to make mistakes. Disappointment and defeat are the tools life uses to show you the way.
And again, if you're struggling with any of these points, remember that you are not alone. We are all in this together. Many of us are right there with you on Nu Club, working hard to feel better, think more clearly, and keep our lives and Nu Skin business on track.
We all know how hard it can be to motivate ourselves – motivating other people, and inspiring them to work jointly towards a goal, can be even trickier. Here are some thoughts on how you might want to go about it. First, a couple of points to be cautious about:
No-one is motivated by being treated bad. These methods may work in the short-term, but they build up long-term resentment.
The very essence of fear is negative and over time has diminishing effects.
Instead of ruling with an iron fist – try these ways of motivating your Nu Skin team:
Say Thank You
This is particularly important in a voluntary role. Thank your team for their contributions, on a regular basis. Make a particular point of thanking them for anything above and beyond the call of duty. Let them know that you noticed, and that you’re grateful.
Bring a Team-Wide Gift
An inexpensive gift for your team – such as a box of donuts, a selection of good chocolates, or a lunch out – can be a great way to reward people and to make them feel appreciated. Unexpected gifts go a long way towards building a friendly and motivating Nu Skin team environment.
Share Your Vision
It’s easy to feel isolated as a single distributor, separated from the big picture. Some distributors may not have much understanding of the role they’re playing within the team as a whole. Bring everyone together once in a while (ideally with some nice food or drink!) to share progress and explain how everyone’s actions are building to something greater.
Distributors will often feel strong fulfillment from realizing that they’re actually making a difference. This realization often requires clear communication about goals.
Talk To Your Team Members
Make time to chat with your team members. Ask them about any concerns or problems that they have. If you’re accommodating towards your team, they’re much more likely to go the extra mile for you.
Every year, I like to close the year by reflecting on my past year. I find it to deepen the learning I’ve made, plus it makes me more appreciative of the power of a year.
It was a great practice. To really reflect on the year, I had to remember everything about the year. Here’s how I did it:
Then I wrote up a journal entry on all of it, and reflected on what this year has been like for me. It helped me deepen my learning that seemed sporadic and unconnected until I reflected back on all of it.
This practice helped me to see what I’ve done over the last year, and it kind of amazes me. I would never have guessed that I’d have done all of that, I didn’t plan it, it just ended up being what I was moved to do.
I also was able to see how I’ve changed over the last year. In small steps, I’ve become a different person.
I highly recommend this year-end practice, as a way to close out the year and say goodbye to all that you’ve been through.
Know how to sell to your 3 types of buyers.
Every business (no matter the industry) is going to have to deal with the 3 types of buyers out there.
All other aspects aside, these 3 groups are defined by the “pain” that they receive when purchasing something. Neuroscientists have defined human spending patterns as a process of “spend ’til it hurts!”, so understanding these different levels of pain points is essential to increasing your sales.
According to the research, all customers are grouped into the following categories:
Fortunately, the secret boils down to utilizing well-written captions in your posts.
According to some remarkable neuroimaging studies, minimizing buying pain for “tightwads” (and everybody else) can be accomplished successfully by incorporating the following strategies.
1. Re-frame the value
If I told you that my product costs $500 a year, you’d definitely approach with a little hesitation, right?
Right. That’s because $500 isn’t peanuts.
What if I told you instead that my product costs $44 a month? Not bad right? If you got enough utility out of it for your business (or for yourself) every month, it would be a very worthy purchase.
The thing is, that’s the same as $500 a year!
If you’re offering something that has a recurring cost or that could be broken down into smaller increments, look into how you might be able to incorporate this into your pricing.
What about the example of AP-24 Whitening Toothpaste? Most retail it for $20. Why not say it's just $ .66 a day.
2. Reduce pain points through bundling
Neuroeconomics expert George Loewenstein has noted that all customers (but especially conservative spenders) prefer to avoid purchasing multiple accessories if there is an option to complete their purchase in one swoop.
He cites our willingness to upgrade from different car packages, but how difficult it is for the brain to justify each individual upgrade (“Yes, I will pay extra for the navigation… and leather seats… and…”, etc).
Lowenstein would assert that these individual purchases create individual pain points, whereas a bundled purchase creates only one pain point, even if the price is much higher.
3. Sweat the small stuff
Just how small of a change matters?
In what I’ve named the goofiest bump in a conversion rate that I’ve ever seen, research from Carnegie Mellon University University reveals to us that even a single word can affect conversions.
Researchers changed the description of an overnight shipping charge on a free DVD trial offer from “a $5 fee” to “a small $5 fee” and increased the response rate among tightwads by 20 percent!
Has the word “small” ever felt so big? With a single added word increasing conversions by that amount, I think it’s safe to say that the devil is definitely in the details.
The Takeaway: No matter what business you’re in, you will always have 3 types of customers. Know how to sell to tightwads, they make up a large base of your potential buyers and you can reduce their buying pain with the right choice of words.
Monte Schumacher is a 31 year Direct Sales industry veteran. He leads one of the largest networks of independent sales reps in the world.